Kellogg's Rice Krispies Love Notes
The Kellogg's Rice Krispies Treats Love Notes campaign's writeable wrappers were introduced as way for parents to send a love note to their children in their lunch boxes. But because not all children can express or receive love in the same way, they wanted to make them more inclusive.
In 2018, Kellogg's partnered with the National Federation of the Blind and called upon Edelman to create something that would be more accessible. Lead by CD Erin Gallagher, Braille stickers were produced so children with blindness could also receive these messages.
In that same spirit of inclusivity, they partnered with Autism Speaks in 2019 and the Love Notes sensory heart-shaped stickers were introduced. Now children with autism could receive love in their own unique way during the school day as well.
Service
Sticker Design + Production
Client
Team
Kellogg's
Designer, Karen Schmidt
Creative Director, Erin Gallagher
We designed and produced sensory stickers that feature soft, smooth and bumpy textures – including fleece, faux fur, satin and velour – that are designed for children with autism who may enjoy tactile experiences.