Glazed & Infused
Glazed & Infused is an artisan doughnut shop inspired by the talents of former Charlie Trotter pastry chef Christine McCabe in collaboration with Krispy Kreme veteran chef Tom Culleeney under the umbrella of Scott Harris and Francesca's Restaurants.
One of the most fun projects I have been involved with, who doesn't love doughnuts? We took an American icon and re-imagined it for today. Everything from the doughnuts to the decor is a twist on this beloved American tradition.
Service
Logo Design, Visual Identity, Print, Social, Web, Packaging, Signage
Client
Francesca's Restaurant
Location
Chicago, IL
I wanted the negative space to work as hard as the positive space.
The "spray" effect was made from photographing powdered sugar on black paper and converting it to a texture.
The font is custom.
Signage + Posters
The client really wanted to lean into the WWII era, so we had a lot of fun with the "Rosie" theme. We repurposed poster art from that time, created mural art on the buildings, and teaser sidewalk stencils during the opening week.
Shown below:
– Street Stencils at Damen Ave. Blue Line Stop
– Wall Art & Awning at Damen Ave. Location
– Wall Art at Fulton Market Location