Look Hemophilia In The Eye
Baxalta's vision of a bleed free world was to prioritize hemophilia, moving it to the top of the “we can make an immediate impact” list for healthcare influencers to provide patients with what they need to live their lives bleed free. They were on a mission to fight for patients lost in the system, by drawing awareness to rare diseases that are not mainstream and subsequently less funded.
We presented a provocative approach meant to turn current perceptions about hemophilia on their head with a strong call to action compelling all audiences– healthcare providers, advocacy groups, patients, policy makers– to act. We wanted to send a message that’s relevant to specific individuals but inclusive, encouraging a united global movement with a sense of urgency.
Service
Multi-channel Campaign
Client
Team
My Role
Baxalta
ACD + Concept Development
Creative Director/Lead: Erin Gallagher
Designer: Jenna Habig
Our Vision:
A Bleed-Free World
Creative Platform:
A Rare Opportunity
Campaign Idea:
Look Hemophilia in the eye
Only around 24,000 people in the USA and 400,000 around the world are living with hemophilia. It’s true that it’s a rare disease. But it’s different than most. Because with hemophilia, the rarest thing of all is that it’s completely treatable.
Treatments exist that transform this disease, allowing patients to live happy, fulfilling lives and societies to be more productive. We even have role models like Sweden that prove a bleed-free world is possible.
Think about it—how often do we get the chance to stop a global health problem from being a problem? To eliminate a barrier to a productive society? To turn a death sentence into an extraordinary life?
Instead of thinking of hemophilia as a rare disease…what if we thought of it as a rare opportunity?
Posters
Report Design Concepts
Landing Page
Collateral
