Kraft JELL-O
At Draft-FCB I worked on many of the Kraft products, but my primary role was the creative lead of the JELL-O account. How much more fun could someone have?
Featured below is the very successful "Hello Jell-O" full 360, multi-channel advertising campaign and the "Jell-O, Make Fun" TV spot that broke the Kraft testing record score.
Service
Advertising, Creative Direction, Print, OOH, TV, Experiential, Packaging Design
Client
Team Leads
KRAFT
Karen Schmidt
Howie Ronay
Gerald Cuesta
Jell-O was in need of a fresh, new contemporary look and unified marketing campaign. Our nation was in need of a little more happy in our day to day, overly routined lives. If there ever was a product made for this, it was Jell-O.
Jell-O was on a mission to bring out the happy, one cup at a time.
We launched the campaign with 200 teaser stencils in 5 major cities. Followed by print, TV, digital campaign and app for Facebook, new packaging, and a cross-county "Giggle Tour" where kids could try out to have their giggle featured in our next TV spot.
Hello Jell-O TV
The brand essence of Jell-O is surprise and delight, so we took our team of Hello Jell-O ambassadors to the streets to intercept people at there most mundane moments and bring them a spoonful of happy. These are real reactions from real people nationwide.
JELL-O Make Fun:
Our challenge was to convince moms that Jell-O was a snack worth taking the time to make– that your kids will love just as much as the pricey trendy snacks.
This commercial scored the highest in all of Kraft's TV testing history. So much, that they ran the tests a second time– which produced the same top results.