Yes Means Test
#YESmeansTEST was a campaign to raise awareness for STI testing in people under 25. With the growth of sex positivity and conversations around consent, the creative team created a campaign that would cater to young people and explain the facts about STI testing simply.
The visual identity for the campaign materials and website takes the microscopic shapes of STI strains and translates them into approachable icons and patterns.
Service
Logo Design, Campaign Visual Identity
Client
Hologic
My Role
Design Director, Designer
Team
Creative Director: Erin Gallagher
Designers: Adam Hanson, David Sookochoff, Hannah Rebernick
We used our "characters" to create a number of brightly colored patterns that were used throughout the digital space and print materials.
“YES Means TEST” campaign launched with a video aimed at normalizing STD testing so young people will view testing as a natural part of saying “YES” to sexual activity. The video featured comedian/actress, Whitney Cummings.
We were tasked in creating the graphics for the video shoot, creative directed by Erin Gallagher. This included; truck wrap, stickers, postcards, flyers, cup sleeves and chalkboard.
